The Upper Main Alliance is a public private partnership formed as an alliance between the business community and the City of Hackensack. The mission of the Alliance is to address the issues facing the business community with the goal of improving the local economy and the overall business climate in Hackensack. The joint venture between the businesses and government will be an effective partnership that will enhance the quality of life within the City of Hackensack.

The Upper Main Alliance management organization is governed by a 9 member Board of Directors comprised of commercial property owners and business owners, who are elected by the members of the district along with liaisons from the Hackensack Chamber of Commerce, the YMCA, and the City Council. The Upper Main Alliance is supported by a full time staff.

The Upper Main Alliance, created in January 2004, is focusing on issues including:

  • Clean and Green Programs

  • Marketing / Special Events

  • Visual Improvement / Façade and Signage Grant Program

  • Retention and Recruitment

  • Public Relations / Co-op Advertising Grant Program

Board members and other volunteers work on the above issues within an organizational structure of committees. The committees work on projects such as improving the street retail environment, marketing the district through the creation of a website, investor’s marketing kit, a business directory, and quarterly newsletters. There is no criteria in order to become an active participant in the Upper Main Alliance’s activities. Residents, civic leaders, and business proprietors can all contribute to the revitalization effort.

The Upper Main Alliance extends along Main Street from Mercer Street to Clinton Place. There are 116 commercial properties and over 300 businesses within the district. The diversity of the district’s business mix adds to the district’s position. All of the programs and projects of the Upper Main Alliance are supported through an annual budget of approximately $260,000 generated through a special assessment on commercial properties located within the district.